Mary Ann Villanueva leads Brand Culture and Engagement at Citi, embedding the brand in colleague engagement, recruitment marketing, diversity, learning and development, and employee recognition initiatives. She pioneered an enterprise-wide CEO awards program, inviting colleagues around the world to submit innovative ideas with potential to scale and deliver impact. Villanueva recently partnered with UN Women and Citi’s Supply Chain Development, Inclusion and Sustainability team to publish a “Corporate Guide to Gender-Responsive Procurement.” Prior to her current role, she led Citi’s brand experience practice covering product/service and business unit naming, brand strategy and architecture, governance, packaging and web design, and retail environments.
Villanueva spent the early part of her career at creative brand agencies, unearthing insights and developing brand strategy. While at WPP, she launched BrandZTM, now the largest brand equity research platform and the foundation for the “Global Top 100 Brands” published annually. Villanueva graduated from Rutgers University with a Bachelor of Arts in Economics and Political Science, and earned a Master of Business Administration degree from Columbia Business School with dual concentrations in Organizational Behavior and Finance.